.png)
Data-driven digital marketing that delivers measurable results for ambitious brands.
work@morpheusds.comGlobal Social Media & E-Commerce Growth
From zero to global digital dominance
Project Overview
Since 2019, Basilur Tea, one of Sri Lanka's most prestigious premium tea brands, has trusted us to build and grow their global digital presence. What started as a social media initiative has evolved into a comprehensive digital partnership spanning social media management, e-commerce development, and international market expansion.
Basilur Tea represents a unique challenge in digital marketing: a heritage brand with exceptional product quality seeking to capture global markets through digital channels. Our partnership began with a clear mission: establish Basilur as a leading voice in the premium tea space across social media platforms worldwide. The results have exceeded all expectations, transforming how a Sri Lankan brand can achieve global reach through strategic digital execution.
Project Details
Understanding the Problem
The challenge was ambitious: take a premium Sri Lankan tea brand with minimal digital presence and establish it as a recognized global player. Unlike local market campaigns, this required understanding diverse international audiences, navigating cultural nuances in content creation, and building systems that could serve customers across multiple continents. We needed to create a social media presence that would resonate equally with tea connoisseurs in London, lifestyle consumers in New York, and gift shoppers in Tokyo, all while maintaining authentic brand voice and premium positioning. Additionally, the e-commerce challenge was significant: building infrastructure to support global sales with the reliability and sophistication that international consumers expect.
Strategic Solution
Our approach combined strategic social media growth with robust e-commerce development. On social media, we developed a content strategy that showcased Basilur's exceptional product quality, unique packaging designs, and Sri Lankan tea heritage. We created visually stunning content calendars, implemented strategic hashtag campaigns, and engaged authentically with the global tea community. Paid campaigns were precisely targeted to reach tea enthusiasts and gift shoppers in key international markets. For e-commerce, we built comprehensive Shopify stores optimized for global commerce. This included implementing international shipping solutions, multi-currency checkout, localized product descriptions, and conversion-optimized user experiences. We integrated sophisticated inventory management, automated fulfillment workflows, and customer service systems that maintain premium brand experience regardless of where customers shop from. The six-year partnership has allowed for continuous optimization, testing new content formats, expanding into emerging platforms, refining targeting strategies, and scaling what works. This long-term approach has compounded results year over year, building sustainable brand equity and digital infrastructure that continues to drive growth.
Measurable Impact
The numbers speak volumes about the scale of transformation achieved. Starting from zero, we grew Basilur Tea's Instagram presence to over 50,000 engaged followers, a community of tea enthusiasts, lifestyle consumers, and brand advocates from around the world. But follower count tells only part of the story. Across all platforms and campaigns, we have driven over 300 million impressions globally, establishing Basilur as a recognized name in premium tea markets from Europe to North America to Asia. Our e-commerce work has been equally transformative. We developed and continue to optimize Shopify stores that serve Basilur's global customer base, implementing sophisticated solutions for international shipping, multi-currency transactions, and localized customer experiences. The digital infrastructure we've built enables Basilur to compete effectively with established global tea brands, bringing Sri Lankan tea excellence to consumers worldwide with seamless purchasing experiences.
More Success Stories
Explore more of our strategic partnerships